Attract Serious Buyers, Discourage Lookie-Loos 

In determining your marketing strategy, your real estate professional knows what will work to attract serious buyers coming to see your home, and what will discourage people who will waste your time. No matter what the market is doing, buyers always look for the most value. Don't assume that because home prices are up and sales are picking up that buyers will negotiate any less. Don't give buyers room to make unrealistic offers. If your home is ready for market and priced to sell, it's a good deal. Get them to come see the house for themselves. 

Read the entire article here: